Ideação sistemática de novos produtos: aplicações da metodologia ideatriz na indústria de máquinas para a limpeza de peças de motores e máquinas para a colagem de compensados de madeira

Abstract

This project is situated in the area of generation of new product ideas. The aim is to validate the methodology IDEATRIZ with the application in real companies, since there is a great potential, however few cases are reported. The paper first introduces the Brazilian scene in the area of product innovation, with information about the main difficulties encountered by companies in search new ideas. Then, it is described the literature review, which details the concepts and work done with IDEATRIZ, including a discussion of these cases and the presentation of Software IDEATRIZ Innovation®, which has the function to facilitate the use of this ideation methodology. The review is done also with the areas of expertise of each partner company, including the concepts of the manufacture of plywood and concepts about the reconditioning of engines. The next step of the project details the materials and methods used, with the presentation of the research methodology and explanation of each step followed. Then, there are subsequently reported the case studies of this project, from the selection of the two companies, until the evaluation and interpretation of the results of new product ideation. The partners are two companies. The first one is a machine manufacturer for reconditioning internal combustion engines and its product focused innovation of Automotive Parts Washer. The second company operates in the sector of machinery for plywood manufacture and the ideation is done with focus in the machine plywood gluer. More than 250 ideas were generated with a percentage of at least 54% of creative ideas (useful and unique). Thus, the project applies the knowledge of a Mechanical Engineer to evaluate the IDEATRIZ methodology.