Proposta de uma matriz de análise das inter-relações entre o desenvolvimento sustentável e as competências organizacionais em uma empresa do segmento de cosméticos

Abstract

This research has as its goal to propose a Matrix of interrelationship analysis between the sustainable development and the organizational competences. This matrix comprises the Analysis Method defended by the present study. Thus, it was necessary to identify methodologies and parameters to evaluate the interrelationship of the proposed themes, through a broad bibliographical research and document analysis, in order to build the Matrix, which allowed its application as a case study. As for the methodology, the approach is presented as an exploratory research, since it uses the Content Analysis in Reports of sustainability, and ISE Surveys of one of the most sustainable Brazilian companies, according to the Corporate Knights magazine – the Natura Company. By applying the method developed in this text, in the analysis of the corporate speech in the documents of the researched company, it was possible to identify its core competences, its main key competences, as well as to enumerate its strategically sustainable resources. As a result of this study, through the application of this method it was possible to identify that the core competences of the Natura Company are: its singular Relationship Network, its Products and Concepts and, mainly, its Management Style guided by the Triple Bottom Line (TBL) principles. These competences assure the researched company a competitive edge, with returns above average, if compared to the competition. Finally, it is inferred that the main contribution of this work is the structuring of an Analysis Method, original in the literature, which interrelates the organizational competences with the sustainable development in the companies.