A re-significação da relação entre design e tecnologia na obra dos Irmãos Campana

Abstract

This study aims to investigate the re-signification of artifacts, mediated by the inter-relationships between art, design and technology, in the work of Fernando and Humberto Campana. This research examines and discusses how to place the dynamic processes of revaluation of artifacts through rework of function, the furniture of the Campana brothers in the period between 1989 and 2008. Designers have a work characterized by the intervention of materials, many of the industrial and unusual furniture. Based on the material, which is the main point of their work, the brothers develop a hybrid language; craft and use cases corresponding to the gesture movements: braid, curl, involve, combine. They express concepts and views on the design and the role of technology in manufacturing. They employ manufacturing processes of independent mechanized in many mobile and in other high technology is employed. Thus, designers have several proposals, from the dialogues with the possibilities of manufacturing, through concepts that refer to the art and avant-garde, to the art of the 1960s, through concepts of post-modern design, addressing issues such as reusing, recycling and ready made. They look for a mediation on the many sides of Brazil: poverty, development, craft, design and luxury, the multiplicity and creativity. With these proposals, the designers will ultimately mean re-thinking of the vision and drive design. The perception, discussion and analysis of these issues were developed based on methodological procedures adopted, such as analysis of material to disseminate the Campana brothers, as printed and electronic media, semiotic analysis, based on the grounds of Charles S. Peirce, analysis of interactions between design and technology, from terms associated with the design of the Campana brothers; hybridism and cultural analysis of how this is presented in the work of designers. From the analysis of furniture, it is possible to see the gestures of the Campana brothers, who calls to rethink the history of Brazilian design.