Impactos na gestão de projetos de uma empresa de comunicação com a mudança de mídias

Abstract

This work presents, through a qualitative and observational study case, a study of the main impacts and obstacles found in project management in a communications company, located in the city of Curitiba, with the transition from print media for online media. Have been presented the procedures of project management for print media and online, perception of the changing media and, finally, raised and described the knowledge areas of project management most affected. With this study have been maked a evaluation of the impacts of changes in media in communications companies, and have been made proposals to be applied for minimize difficults and optimize the process of changing medias.