Um projeto para inovação social: análise do estudo etnográfico na comunidade Portelinha

Abstract

Due to the easy execution of collaborative actions between inhabitants of the Portelinha neighborhood, and their constant need for adaptation in order to overcome difficulties, it was possible to identify an opportunity for social innovation. Due to the need for learning and approaching the context and connection between authors and community, a quick ethnographic study was carried out in Portelinha. From the authors’ perspective, the interactions, methods and approaches used were reviewed in order to generate relevant observations in preparing designers, só that future interactions and complex social coalitions are increasingly productive and effective. Thus, this work aims to develop an ebook based on the ethnographic study of the Portelinha community in order to review the approaches and methods used and share details of the authors’ experience to encourage and contribute to designers involved in social projects in communities.