Análise do modelo de negócios de uma empresa de meios de pagamento especializada na gestão de frotas

Abstract

The main costs for companies that use the road modal are fuel consumption and basic maintenance, having difficulties to find ways to save money in these areas. From the need to save money was born the company studied, which promotes some solutions to this type of problem. The company has its own fleet card with its own flag, accredited all over the national territory, and making available a platform where its clients can visualize all their reports on transactions, vehicle consumption, values negotiated with accredited networks, among other reports that promote the ease of controlling a fleet. Since it is a new company in the market, the objective of this work was to analyze the business model of a means of payment company that specializes in fleet management, based in western Paraná. Initially a participative research was conducted internally in the company for the understanding of the business management model, then this business model was analyzed using semi-structured interviews with the company management, ending with the description of the business model using tools such as the five forces of Potter, analysis of the SWOT matrix and Business Model Canvas, concluding the work was suggested internal improvements to better contribute to the growth and operation of the company.