Análise de viabilidade econômica de ampliação de uma empresa de marketing e publicidade localizada no oeste do Paraná

Abstract

The research carried out had the purpose of auxiliary in the survey of the options between the expansion of the current space and the construction of a new headquarters of a company of the segment of visual communication located in the west of Paraná. Data collection was done through semi-structured interviews, informal conversations, visits and follow-up of the work performed. At first, the physical arrangement analysis was performed by the Müther method, the Systemic Layout Planning (SLP). The interrelationship diagram was filled and the flow of material together with the company preferences resulted in two plants, one for enlargement and another to New Headquarters, which was used as the basis for the cost of the work through the Basic Unit Cost of the Brazilian Chamber of Construction Industry, to quantify in the initial investment. For the construction of the cash flow, was collected the information for the year 2017 for the formulation the first year and for the following years the averages of the rates used in the last ten years. The economic viability presented an available value of R $ 844,890.49 for the initial investment, which resulted in a Uniform Annual Equivalent Cost and the Net Present Value equal to zero, that is, the balance point between profit and loss.