Curso de design de interiores como estratégia de marketing em arquitetura: um estudo de campo

Abstract

The technological growth and the ease of access to information over the past decades, become the most demanding consumers or gain power and attention that they did not have in the past and thus making the market more complex. To monitor and understand this process, marketing itself as an essential administrative and strategic tool. Thus, the purpose of this monograph is to determine whether interior design courses, when promoted to end customers of partner stores and shops made in these environment may be considered as a potential with marketing strategy to promote both architecture and interior services as products of its strategic partners. The research method adopted was the field of study and with the literature search were structured aiming theoretical expertise in marketing plan, development of questionnaires and analysis of regional market of interior design courses. After that, a partner store was contacted to participate. With its acceptance, the course was created and the store helped in spreading and contact with clients to attend the event. The course was promoted through the slideshow to 24 guests, lasting 2 hours in one of the venues of Curitiba-PR partner store. With the completion of the field study, there was acceptance of the participants as the attitude of the store to promote the proposed course, generating interest in contact or hire an architect. With the revelation of the potential use of interior design courses as a marketing strategy for the architectural services and products of its strategic partner, has proposed its use in an architecture firm through an incremental marketing plan.