A intertextualidade em propagandas de carro na tv e seu uso em sala de aula

Abstract

The objective of this research is to show how intertextuality among the different linguistic resources has been used as a persuasive language in the advertising medium. We could verify that through the intertext, the receiver is induced to activate his knowledge of the world, making association to the most diverse subjects in a positive way with respect to the image that is intended to pass from some product. To that end, we analyzed three advertisements of the automobile medium of different brands and published on different dates, highlighting intertextuality not only as the “identification” of the source but also as an object of study for the enrichment of reading and the production of texts and , above all, trying to show the function of their presence in the construction and in the sense (s) of the texts. This study, therefore, makes it appropriate for professionals in the area of communication and education, specifically, teachers of Mother Language, for offering knowledge relevant to the linguistic environment and its influences in the communicational environment.