São José dos Campos uma cidade empreendedora

Abstract

This paper presents the policies and actions of the municipal administration of fostering entrepreneurship in the city of São José dos Campos - SP. The methodology used to achieve the goals was a theoretical and conceptual approach, based on bibliographic research, field visits, case study and analysis of results. From the analysis of public policies in Brazil it was found that a very recent differential treatment legislation for micro and small businesses, that is, started in the 90s and now we have to highlight the complementary law 147 of 2014. Also, through the history of the city, it was possible to identify the factors that led to the development, urbanization, industrialization, technological advances, and primarily be considered the sixth best city to undertake, according to research from Endeavor Brazil 2015. Among the main policies and actions of the municipal government to promote entrepreneurship in the city were the creation of the Technological Park; CECOMPI (Incubators); the implementation of Entrepreneurial Education and The Fair of Young Entrepreneur; social entrepreneurship with 3D Hand program (Prof. Dr. Maria Elizete Kunkel - ICT / UNIFESP in partnership SP government; and partnerships with other agencies or public or private institutions were also central to entrepreneurship in the city. Through analysis of the results identified the main challenges for the development of entrepreneurship in the city: access to financial capital and entrepreneurial culture.