Análise estratégica da gestão da informação para redução de períodos sazonais de produção na construção civil: conceitos e ferramentas

Abstract

The aim of this paper is to evaluate the way that organizations, in sectors that have seasonal production board, work with internal and external strategic information. This conception is needed, because in the strong current context of competition, quick responses to civil construction market changes, make these organizations be surrounded by information which subsidize a bigger level of trust in its decision to optimize transaction size and reduction in costs. At an uncertain scenery toward transaction size, companies must have quantitative and qualitative techniques of data treatment inside and outside the organization, to prospect sceneries and evaluate through tools that describe in a quantitative way, all the processes concerned with the company and the levels that should be used as its internal sales targets, cost and revenue. The sector shows an increasing demand that should be used as an object of study for companies that compete on the world market. Knowing the market and its reflexes at macroeconomics expands the predictability factors and shows to its managers, together with intrinsic factors of company, which decisions ,either operational or strategic, may beacon processes. It’s needed to understand production changes such as competitive advantage and focus on its operational potentials to improve involvement in the market and reduce risks to the undertaken investment. This study showed how important information management mechanisms are to optimize productive factors, through cost analysis, which are fundamental for the understanding of operational flow of resources used in the operational environment. The achievement of these information along with market indicators, help in the decision –making process about the prospection development scenery, which will give support in the strategic decision -making, aiming stabilization of production level.