Ecodesign: benefícios competitivos vinculados a concepção ecológica

Abstract

With the growth evident of environmental degradation and environmental movement the companies realized the need for a new strategy for creating environmentally sound products. Therefore, the products called green appeared on the market as a great opportunity to take advantage of this new phase. Accordingly, the article reports the results of an empirical study Conducted with the objective to evaluate the possibilities of increased competitiveness through the use of Ecodesign in projects and redesign projects of product development. The Ecodesign incorporates the design concept turned at developing sustainable and more efficient processes. The main goal of this tool is reduce the environmental impact of the product throughout its life cycle. However, it is not considered just a tool for efficient environmental approach, but also brings economic advantages for the companies that adopt them. Among these advantages, reduce costs, lower spending on waste, innovations in products and technologies, increased quality, compliance with legal requirements besides advantage competitive and attract new customers. In several cases, the companies increased their profits with the application of Ecodesign in their products and we conclude that application of Ecodesign correctly can bring environmental benefits and economic at all stages of the life cycle of the product.