Comunicação e aprendizagem organizacional em processos de mudança: um estudo da implantação do Sistema Eletrônico de Informações no IFPR

Abstract

The conduction of processes of organizational change in current days demand strategies and actions from Communication and Organizational Learning areas that allow the sharing of information, ideas, experiences and knowledge to be effective. This dissertation aims to evaluate the communication practices and the organizational learning process developed by the Institution and their influence on the process of change characterized by the implementation of the Eletronic Information System (SEI) in the areas of Administration and Planning of IFPR. It is a study of an applied nature, with a qualitative and quantitative approach, besides being descriptive and exploratory. As for the procedures adopted, the research is characterized as being documentary, bibliographical and case. A questionnaire was divided in three parts and aplied with 142 Institution´s workers, whose data were analyzed through multivariate statistical techniques. In a complementary way, interviews were applied with the project management team at the institution whose content was also analyzed by the researcher. The study revealed that communication and learning strategies have signaled many positive points to support change and ensure staff commitment, however, some problems have been identified, especially as regards the Institution's lack of planning to manage some stages of change.