Melhoria do desempenho econômico de uma produtora de cafés especiais a partir do aumento da participação na cadeia produtiva: estudo de caso; fazenda P

Abstract

Despite of the current economic situation, the coffee market in Brazil has shown signs of growth, especially in the capsule segment. The fact of presenting products with a high added value, coupled with the break in Nespresso® patents, makes the segment attractive to coffee producers, who have in the encapsulation an opportunity to expand their marketing options through the industrial processing. In this way, the present work aims to develop a study to improve profitability by increasing the participation in the coffee production chain for the case of Farm P, in order to evaluate the best option for the company. From the bibliographic review, it was possible to evaluate the strategic and market position of Farm P in the capsule market. With the help of production strategies, the initial production system, costs and investment were sketched. Finally, the present work exposes the possible scenarios and analyzes the profitability for the case study.