Movimento Slow Food: um estudo de viabilidade para criação de uma feira no município de Foz do Iguaçu - Paraná

Abstract

Slow Food is a global social movement that seeks to promote the right to the pleasure of food, with food produced regionally and ethically that respects both the environment and the people responsible for its production. The movement organizes and uses events, such as food festivals and farmers' markets, to promote its philosophy and disseminate knowledge. The aim of this work is to create a fair in the municipality of Foz do Iguaçu, an environment that can provide fresh, organic and handmade food, albeit with the Slow Food philosophy applied. In order to analyze the current market, data were collected on the city's existing fairs and with local agroecological farmers, through semi-structured interviews and visits. The SWOT strategic tool was used to analyze the environment in accordance with the proposal, and the results showed the feasibility of implementing the fair in the region. The nature of the proposed research is applied, has its qualitative and quantitative approach, being exploratory and descriptive in relation to the general objective and the procedure used for documentary feature and survey.