Aplicação da ferramenta QFD - Quality Funtion Deployment - em uma floricultura do Oeste paranaense

Abstract

To remain in a competitive market with a considerable growth rate it is required to find ways to differentiate yourself from your concorents. The quality of the product or service required is a point that must be taken into account, as much as the quality went from a differential to an obligation of the manufacturer. However, the product/service’s quality can satisfy a customer’s needs, but no to another one, therefore, the present project proposes through the tool’s application QFD (Quality Function Deployment), such tool that seek to translate the “customer’s voice” in technical requirements, raise the real needs of the customer of a floriculture, and through this, seek reduce losses and costs related to the sector. The needs required by the customers were raised through a semi-structured interview held on the premises of the company, such that in addition to revealing what are the aspects that a customer wants in the gardening service also rated their importance. As the main result to be achieved, engineering requirements were raised that could help to improve the gardening service, such requirements that can be observed throughout this work.