Viabilidade mercadológica e econômico-financeira: implementação de uma startup no ramo de softwares para academias de ginástica

Abstract

he startups and the technology companies have been outstanding, in the last years, because of a fast growing of a technological innovation and information field. However, the high risks of launching a business have been creating barriers to the growing of new successful businesses. Therefore, the goal of this study is to decrease these risks through researching, planning and projections – of investing in creation of a company. As a result, this study presents a health club market research analyses, based on interviews and questionnaires, further, a financial and economic analyses to verify the viability and risks of starting a new business of technological bases.