Redesign de identidade visual da empresa Studio Enfoco

Abstract

This work refers to the redesign of the visual identity and the creation of a Visual Identity System for Studio Enfoco. Was presented, firstly, the methodology used to conduct the research and run the job. Next, was performed a presentation of the basic concepts about the Visual Identity Systems, your objectives, requirements and functions. Were also studied the forms of visual language, to better understand the concepts and the use of shapes, colors and fonts. Then came the questioning, in- volving processes such as briefing, market research, survey of references of photog- raphy; conception, where the creation of mood board (semantic Panel), generation of alternatives and research with the target audience; and brand specification, com- posed by the brand and the manual lifting of necessary costs. The new brand seeks to convey to the public the idea of modernity, joviality, relaxation, confience, but always with the main focus, which are its customers. These are the features of the Studio Enfoco. To complement the work, institutional graphics materials have been developed to assist the dissemination of the brand, always predicting the costs and budgets for the company, enabling the implementation of the project.