Plano de viabilidade econômica de um aplicativo de caronas universitárias

Abstract

To solve the problem of mobility among university students in Brazil, it was proposed to create a multi-platform application (iOS, Android, Windows and MacOS) in which it would have the function of joining students with cars who want to save money on their way to university sharing the costs of the route and students who are tired of the bad service provided by the collective transport, in order to speed up and cheapen the costs for both sides. The driver can put the ride available in the application until a few minutes before his departure, putting the starting point and end point that would be the university, as well as the time of arrival at the destination. The arrival time as well as the end point are the common data that the driver and the hitchhikers have, and in that way the application will join these two parts. In order for a project of this size to take shape, its initial planning is essential. Therefore, this article studied the economic point of view and elaborates a feasibility plan, thus facilitating the decision as to whether the investment should be made or not. Through a data collection made with professionals of the area, data was collected as initial and monthly costs for the application to run normally. With this and with an average daily ticket, the cash flow was created and from there, analyzes were done on the project. Being such analyzes, sensitivity analysis, scenario analysis and payback. It was found as the most sensitive variables are the growth rate and number of initial users. And also, resulting from the study, in a baseline scenario, the project is feasible. With this new application, an option for the mobility problem was presented in a fair way, where the student will pay for the distance traveled, while sharing the costs with other people in the ride. estination. The arrival time as well as the end point are the common data that the driver and the hitchhikers have, and in that way the application will join these two parts. In order for a project of this size to take shape, its initial planning is essential. Therefore, this article studied the economic point of view and elaborates a feasibility plan, thus facilitating the decision as to whether the investment should be made or not. Through a data collection made with professionals of the area, data was collected as initial and monthly costs for the application to run normally. With this and with an average daily ticket, the cash flow was created and from there, analyzes were done on the project. Being such analyzes, sensitivity analysis, scenario analysis and payback. It was found as the most sensitive variables are the growth rate and number of initial users. And also, resulting from the study, in a baseline scenario, the project is feasible. With this new application, an option for the mobility problem was presented in a fair way, where the student will pay for the distance traveled, while sharing the costs with other people in the ride.