Análise da viabilidade econômica da instalação de uma franquia na cidade de Ponta Grossa: um estudo de caso do Fran´s Café

Abstract

This work has as subject the viability of implementing the franchise Fran´s Café, from Bauru, São Paulo, in the region of Ponta Grossa, Paraná and assists those who are interested in invest but has few information about the process and the network of cafes. Because the increase of the food industry, the franchise became a project sought by those who wish to invest in a potential low-risk business and wish to be a franchisees. What mostly draws the attention of investors is the high profitability and return fast. In addition to the concepts, the law and the relationship franchisor/franchisee are shown in an explanatory way to understanding. The expected results was developed starting from the cash flow for business analysis, through the investment, profitability and return.