Business Intelligence em tomadas de decisões nas empresas de Ponta Grossa

Abstract

This work is formed by an approach of what is understood by Business Intelligence, presenting the main tools and advantages in the implementation of this system, as well as the current situation of companies in the region of Ponta Grossa - PR, comparing them to other companies in Brazil. It demonstrates the difficulties encountered by companies in the use of Business Intelligence software, and the relevance of the data obtained on a daytoday basis through the available tools that directly influence decisionmaking. Through a qualitative research, data was collected on the use of Business Intelligence software in ten companies in the region of Ponta Grossa - PR, and with the data treated, a comparative analysis is carried out with the research presented in the text, which refers to the situation of companies in Brazil in relation to other countries, when it comes to the use of Business Intelligence tools. It is understood that even companies that do not use this technology, see it as something of paramount importance for their growth and development, but just implementing them, without providing any type of training for the team, will result in a lack of clarity in the data information obtained and, therefore, erroneous decisionmaking, thus not being possible to fully enjoy the resources offered by this tool. In the end, it is concluded that the implementation of Business Intelligence is possible and positively helps in any size and type of company, as long as there is preparation for implementation and qualification of the users of this system.