A percepção do publico feminino sobre as mídias sociais enquanto canal de comunicação, em relação ao setor de vestuário

Abstract

The rapid advancement of the Internet and therefore easy access to information, allowed companies and customers interact in a supply network and demand for goods and services. Companies are recognized an new business opportunity, changing their strategies and carrying out promotional marketing in social media on a larger scale, especially when the target audience is women, for the same conduct more purchases of such products than men. In this context, a survey of the female audience the Federal Technological University of Paraná was held – Campus Apucarana, through questionnaires, in order to study the perception of social media as a communication channel, for the clothing industry. The survey was conducted on the same university campus and questionnaires distributed randomly. It was reported that the contact becomes closer between stores / clothing product brands with customers through social media, and once that happens, customers share their opinions and believe that companies take into consideration to produce a product that really meets the expectations and desires of customers.