Mineração de interesses pessoais a partir de redes sociais para apoiar a personalização de trajetos

Abstract

As diverse systems have become increasingly adaptable, digital maps personalization is still little explored. Most routing systems recommends the same routes for any user, usually based on the shortest distance or a shorter travel time, and do not taking into account individual interests and preferences. However, using information about individual interests and preferences may influence on the choice of the route. In this work, information from a social network were acquired in order to identity interests that may influence users to prefer alternative routes in the context of urban mobility. To that end, I have collected information from Facebook and classified the acquired data as interests. Then, in order to evaluate the classification, I have selected the interests that may influence the preference of users on the choice of routes. I used them to prepare a personalized questionnaire, that was answered by the individuals who provide their Facebook data. As a result, interests from general-purpose social networks can influence the preference of people on a interest-based path. Specifically, interests related to "Leisure"and "Shopping"contribute to a preference for routes.