Plano de negócio: agência de serviços domésticos Casa Limpa Soluções LTDA

Abstract

This business plan shows the company Casa Limpa Soluções, the company will have headquarters in the city of Curitiba, State of Parana. The company offers home cleaning services, with a choice of full day or half day, and also a personal organizer service. In an attempt to minimize the risk of opening a new business, this business plan was structured, it addresses the various areas of a company and also has market research that aims to find out if there is room for a new business in the area of home cleaning services. This business plan has a business description topic where it is essence is studied. Target audience needs to be met and which will be the legal status of the company. Afterwards, a market research is presented with the results and the description and analysis of data; on the strategic plan, a deep research of the macro and micro enviroment on which the company is located made. In marketing planning is how the company will position itself in the market, its actions to promote the company, service, price and location, in addition to market sizing. It also presented the planning of human resources of the company, its staff, organizational structure, compensation, selection process, training and performance evaluation. In the operational plan describes what the sales forecast of the company's service and what is needed for it to become operational. Finally, the financial plan where the projections of costs, expenses, investment, pricing, cash flow, income statement, balance sheet and evaluation of the investment, with the analysis of the indices establish the viability of this business.