Cores e futebol: um estudo do rubro-negro no cotidiano do torcedor atleticano

Abstract

This work is the development of a research on the symbolic meanings of red and black in the routine of fans of Clube Atlético Paranaense, through analysis and reflection on data collected with them in interviews. It provides a brief passage through color theory throughout history, trying to understand the process of perception and how it meets the culture. Football was approached as a social process able to assign meanings to materiality attached to it at the time of cheering, which are incorporated by fans, guiding their choices and preferences. This understanding, as well as a concept review of a symbolic construction and the role of objects in everyday life are the theoretical basis that supports the analysis, by authors such as Daniel Miller, Roberto da Matta, Marshall Sahllins, Herbert Blumer, Luciana Martha Silveira, among other important names. Through a qualitative approach in an interpretative perspective, it was designed a semi-structured questionnaire for conducting interviews with the fans. A thorough analysis of their responses, based in researched concepts, led to results that explain the meaning of red and black to respondents, the role of football in their daily lives and their relationships with the material related to the team. The audio recordings were transcribed and the extracted information was grouped according to their relations and organized in nine topics: Initiation to the team, the stadium experience, Football in everyday life, rooting, the red and black meaning for the fans, the strength of the Red, the time of decision, Green – no way and Atleticanos objects and their affections. Within these items some symbolic constructions of red and black are presented in the researched context, in the case individuals 18-65 years old, female and male residents in the city of Curitiba, Atletico Paranaense fans who agreed to participate in the interview. The conclusions show possible researches on symbolic construction of colors, which can contribute to the design with the development of a reflective thought on this process.