Indicação de melhorias na qualidade de detergentes com base na expectativa de consumidores do produto

Abstract

Consumers are constantly looking for low-cost, high-quality products, which leads to an industrial race to meet these requirements. In this present study, two questionnaires were applied, one of which was the preference among the eight detergent flavorings produced by the company under study by ordering the consumer preference and accepting one of their detergents compared to two competitors using the hedonic scale and scale Ideal, and with results it was possible to provide for the company under study directions of effective improvements besides the market research, chemical tests of viscosity, pH, foaming and density were also carried out for one of the scents of the company studied and for two other competitors .