Roadmapping tecnológico aplicado ao setor eletroeletrônico brasileiro: um estudo multicasos a partir da literatura

Abstract

The process of technological innovation is today a very important differential for the success in launching new products, because, as the name itself says, it is something new, which will generate consumption needs of the target public or those involved in the process. And because innovations come from generating ideas and implementing them, the method of managing and planning these ideas is essential to the success of the product. One of these methods is the Technology Roadmapping. The method assists the elaboration of the strategy of products and technology aligned to the needs of the market and business. Knowing this, the work is focused on answering the following question: What experiences, their characteristics and results, have already been documented by companies in the Brazilian electrical and electronics industrial sector? In order to answer this question, the objective of this work is to analyze the characteristics and results of the Technology Roadmap (TRM) applications, in the context of the Brazilian electrical and electronics industry, through a multiple case study from the literature. To reach this objective, the selection and analysis of a bibliographic portfolio on the focused theme was carried out, aiming to define criteria for the analysis of TRM applications, followed by the selection of the cases to be studied. After this, a bibliometric analysis was conducted in order to help analyze the relevance of the articles present in the portfolio and their level of alignment with the theme. Finally, a multiple case study was carried out, with the three selected cases, belonging to the subcategory of energy generation (petroleum, biobutanol and mineral coal), in order to identify characteristics, purposes and results of the TRM application. According to the analysis performed, several similarities were verified in relation to the categories analyzed in the multiple case study, differing only in the results obtained for having different purposes. Still from the analyzes, it can be concluded that the Brazilian companies that develop the TRM, in the cases studied, are public organizations or government agencies, with products focused on the area of renewable energies and their application purpose are focused in the prospecting of technologies necessary for their development, which are alternative systems of production, consumption, organizational infrastructure and knowledge for their generation.