Proposta de modelo de processo como apoio a coleta de ideias para inovação de produtos: estudo de caso em empresa de tecnologia da informação

Abstract

Currently in Brazil only 1,4% of PIB is destined for tecnological innovation independent of the sector or business branch, and only 2.01% of corporate income is also earmarked for this purpose. Evaluating these percentages, it is perceived that they are relatively low, since the collection and the needs of the market today is the focus for innovation. However, people and companies are perceived as small and knowledge of the concept innovation and innovative products. In this work, a model was proposed for the generation of innovative ideas for companies of Information Technology, extending the concept of innovation, taking into account the problems that SMEs encounter in their daily lives, which was presented to the team through applied research and directed results that the process of collection and realization of innovative ideas within these companies that still face difficulties, can be improved through an institutionalized process.