Social commerce: uma análise da percepção de risco no comércio informal das redes sociais

Abstract

This course conclusion paper aims to analyze the risk perception of consumers in Facebook's informal commerce groups. Seeking to contribute to the area of human behavior, bringing discussions about the impact caused by social networks in the context of e-commerce and new forms of informal marketing, so that stakeholders can understand and minimize the risk perception of those involved. For this a questionnaire was applied to the groups related to buying and selling and offering rides, 130 valid answers were obtained. To perform the data analysis was used the PSPP Software and applied tests of means, correlations and cross tables. The result found that there are lower levels of risk perception through Facebook commerce compared to traditional commerce, highlighting the risk of Not having anyone to turn to. And that for female respondents the risk of being assaulted becomes higher because they are transactions conducted in person.