Mulheres empreendedoras: os perfis da gestão financeira familiar e empresarial

Abstract

The present work was developed with the aim of analyzing the way in which women entrepreneurs manage their families' finances. Through descriptive research with a qualitative approach and data collection through an interview conducted with women entrepreneurs, located in the city of Pato Branco-PR. Among all the aspects considered in the research script with the interviewees, the proposed objective was to observe the behavior of women entrepreneurs regarding personal or family finances. In possession of the collected data, it was possible to examine the behavior of women who manage household finances in the family environment and/or in their business environment. We tried to identify which methods are used by women and if these methods are effective to help in domestic and business financial management, as well as to understand the difficulties that permeate the reality of women managers. During the reading of this work, it will be possible to identify the behaviors of each interviewee and analyze the responses according to the previously identified profiles, which were also the profiles that selected the research participants. The research also makes it possible to verify that the interviewees position themselves as protectors of the financial interests of their respective families, with active participation either in partial or total control of the household's financial budget, in addition to their business, which are already their responsibility.